I would suggest that today artists need a theory...

I would suggest that today artists need a theory to explain what they are doing—not to others, but to themselves. In this respect they are not alone. Every contemporary subject constantly asks these two questions: What has to be done? And even more importantly: How can I explain to myself what I am already doing? The urgency of these questions results from the acute collapse of tradition that we experience today. Let us again take art as an example. In earlier times, to make art meant to practice—in ever-modified form—what previous generations of artists had done. During modernity to make art meant to protest against what these previous generations did. But in both cases it was more or less clear what that tradition looked like—and, accordingly, what form a protest against this tradition could take. Today, we are confronted with thousands of traditions floating around the globe—and with thousands of different forms of protest against them. Thus, if somebody now wants to become an artist and to make art, it is not immediately clear to him or her what art actually is, and what the artist is supposed to do. In order to start making art, one needs a theory that explains what art is. And such a theory gives an artist the possibility to universalize, globalize their art. A recourse to theory liberates artists from their cultural identities—from the danger that their art would be perceived only as a local curiosity. Theory opens a perspective for art to become universal. That is the main reason for the rise of theory in our globalized world. Here the theory—the theoretical, explanatory discourse—precedes art instead of coming after art.

— “Under the Gaze of Theory” by Boris Groys